I’m into week 8 of this blog and the content appears to have attracted a couple of thousand people so far. The mission, in the beginning, was to determine if a business blog could attract the attention of people who didn’t already know we, as a business, existed. Mission complete. It does.
But, are they people interested in our products and services? That’s why we’re in business, right? To maximize a return on the investment of time, capital, and labour by converting desire into transactions whereby a willing someone trades us more money for a product or service then what it cost us to acquire, store, and administer said goods or services AND the transaction.
Did this experiment produce a someone? And, are there enough someone’s to generate sufficient profits to substantiate our continued investment in producing a business blog?
What we have learned is that there is a tremendous void – a need – for experiential knowledge about plastics; that is, there’s lots of factual knowledge out there making engineers salivate, but there’s not enough “done that, been there” stuff for the Average Joe to get his head around how useful plastic really is. And, that’s where I’ve suggested that, as an industry, this blogging thing can pay off – as a tool of inspiration for more people to engage plastics as an alternative design & manufacturing solution to wood, glass, & metal.
Consumer Gravitas. That’s what business blogging really is – the fulfillment of a sense of duty and responsibility to serve the consumer at a higher level than a simple offering of useful goods and services.
Framed like that, business blogging, in itself, evolves beyond the criterion of profit and motive and into the realm of academia and enlightenment able to shift the thinking, and ultimately, the behavior, of an entire society towards an evolution into something greater and more able than it ever thought it could be.